Condura

One of the prompts was “to sell a Condura refrigerator to an Inuit native”, challenging us to sell a freezing appliance to a person living in cold climates was the challenge.

In order to get the message across, I wrote a headline of how a Condura refrigerator keeps the food fresh amidst a climate crisis that affects colder regions–making sure that the catch of the day the cold weather preserves will remain fresh and ready to cook for dinner.