Original Filipino Music

In my undergrad social media class years ago, my groupmates (named Team JAKE) and I created an advocacy-based social media campaign called #OriginalFilipinoMusic, celebrating and promoting Original Philippine Music (OPM) to local Tagalog-speaking audiences aged 18-30 on Facebook. We used the tagline “Musikang Dapat Nating” (The Music We Should) followed with words encouraging patronization.