ANZ: Sigurado

My graduate school classmates and I crafted a print campaign for ANZ, an Australia-based banking company.

ANZ promises security and the client’s trust in keeping their money confidentially secure with “Sigurado sa ’tin lang ‘to.” (This is secured between us.)

I added “Siguradong ______” with Tagalog adjectives that represent what ANZ’s brand promises to their clients’ lives: “maligaya” (joyful), “mahahanap” (reliable in times of need), “mahalaga” (highly valued), and “makakatulong” (helpful).