Skelan
Our copywriting class in graduate school had my groupmates and me working in a simulated agency setup . We handled the account for Skelan, Unilab’s pain relief medicine targeting arthritis and gout.
For the social media trendjacking campaign, I did posts pertaining to The Substance trend on the premise that older people get insecure with body issues such as body pain, and takes a temporary relief drug to feel like a healthier version of themselves similar to when they were young.
Another campaign was a radio commercial for Skelan, following the format of pre-existing Skelan radio ads uploaded on YouTube.
The ad I wrote follows a conversation between an elderly gym goer experiencing body pain, and a helpful gym coach who recommended Skelan to relieve the body pain. I also wrote a jingle to the melody of “It’s My Life” by Bon Jovi, including the brand recall and its promise in the lyrics.
